The Liberal Democrats will hold their 2012 spring party conference on Tyneside.
The gathering at The Sage Gateshead is expected to attract around 1,500 high-profile politicians, decision makers and policy influencers.
It will also put the spotlight on NewcastleGateshead through its national media exposure.
Lib Dem leader Nick Clegg said: "I am really pleased that we will be visiting NewcastleGateshead for our spring conference in 2012.
"The world-class facilities of The Sage Gateshead, top-quality hotels and the famous friendliness of the local people are obvious attractions to coming to North East England."